I watched this advert video over on Scott Kelby's blog this morning. The animation is beautiful, the story simple yet meaningful (a writing lesson here somewhere). Watch first, then continue reading the post:
While I thoroughly enjoyed the advertisement, it was the behind the scenes video that blew me away. The combination of 2D drawing and 3D sets was simply stunning. I had no idea that lasers are used to cut out figures. Note the care and craftsmanship with which the sets were created. And did you see what they used to film it? A DSLR! Watch the behind the scenes video, "Once Upon a Time":
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